The 4Ps of Sanjay Dutt’s case

The foundation of a good marketing ploy, as any marketing pundit would say lies in the 4Ps – Product, Price, Place and Promotion. It seems that those campaigning hard for Sanjay Dutt have to also align with a 4P strategy which of course would mean – Parity, Partiality, Precedence and Probity.

While the last word hasn’t yet been said on this issue, with Dutt himself trying to distance himself from the attempts to seek pardon, it is very clear that the issue does result in a polarizing debate.

Without getting into the merits of the case for pardon or for that matter without getting into any legal technicalities, it should be clear to anyone that similar crimes cannot have dissimilar consequences.  Those who have to make a decision on Sanjay’s case must first evaluate the demand from the crucial perspective of parity.

A good measure of whether India is a ‘super-power-in-the-making’ does not depend on our military might but rather how equitable a nation we are. For years, brazen disregard for equality in favour of those rich, powerful and famous, in no particular order was part of our social structure. But the India of today is not the India of 80s. This is a new India in the making which does not take high-handedness lying down. The second principle that needs to be applied in the case of Sanjay is one of partiality. There is no case for a preferential treatment merely on the ground of his popularity or his father’s popularity, surely a lame duck explanation it would be.

Most members of film industry often point to how sanjay has suffered those ‘long years’ as if it was a penance that he was serving. The long process of law certainly cannot make a case for a lenient view on conviction because the complexities of the case were such that Sanjay couldn’t be dealt with an open-and-shut process. The longevity of a case, if taken into account to press for a pardon and/or a lenient view would set a very dangerous precedence in our justice system. Complex cases which require a certain time frame for effective dispensation of justice would then become an automatic redemption route even for hardened criminals which is not in the best interests of the society

To me the most important and clinching factor in deciding Sanjay’s case is one of probity. The additional sentence is not going to be easy for him but does he have to go through the same fate as someone who gets released after incarceration for a period of time ?  Is Sanjay Dutt’s social approval going to be any less or would he have to restart his life from scratch?  Certainly he is not going to have air conditioned comforts, fine dining or social meets during his tenure in jail but he is not going to miss them for ever either. To me it seems that the principle of probity would require comparing the certainity of  Sanjay’s post-sentence lifestyle with someone who walks out from prison with an uncertain future and a huge social stigma.

It would be very interesting to see how the powers that be go about deciding on Sanjay’s case but it is very clear that his friends make out a better case rather than relying purely on emotional appeal. Certainly the India of today wouldn’t believe that Sanjay was just a munna who didn’t know that he was dealing with the bhais of the underworld.

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